Behind the Design: id created, Inc.

In California, Ohio, and Texas we proudly represent our sister company id created, Inc. the exclusive distributor of Metalco products in the United States. Collectively, we have streamlined the procurement process by eliminating common challenges that other European manufactured products face due to a lack of local and knowledgeable representation. It was just a few short years ago that Metalco approached Spruce & Gander founders, Mark and Suzanne Anderson, introducing them to the 3,000+ site furnishings they offer.

Metalco’s product portfolio was initially communicated through several large catalogs filled will page after page of beautiful product. Each catalog had its own distinction and featured no duplication. Given this, the Andersons were sure Metalco was a catalog company and there was no possible way they could be responsible for the production of all of these products. Metalco, to demonstrate their ability first hand, invited Mark & Suzanne to visit them at their factory in Italy. To make a long story short, Metalco did not disappoint. There was no reason to not make these products available in the U.S. market and id created was the answer.

Since 1984, Metalco has set the standard for site furnishings. The human experience is behind the design of every product, turning spaces into places centered on community and interaction. In addition to Metalco’s award-winning in-house talent, they collaborate with world-renowned designers to create classic timeless products with clean refined lines that will add an artful touch to any project. They have a vast, one of a kind, product offering including commercial benches, litter bins, display stands, bottle filling stations, and more. Plus, a wide array of modular products gives designers artistic freedom and control over their projects. Metalco has documented over 300 different companies that have copied their designs. It is evident to us that they are the leader of the site furniture industry in design.

Award-winning designer & Entrepreneur Alfredo Tasca has been key to Metalco's success.

Award-winning designer & Entrepreneur Alfredo Tasca has been key to Metalco's success.

id created makes your design process smooth and simple, giving you all of the resources to be successful in your projects every step of the way. With established relationships with both Metalco and freight companies, id created makes sure you get amazing products at the best value and hassle-free. High design is more attainable than ever before.

Explore id created photos to find inspiration.

We invite you to contact our knowledgeable staff for solutions on your next project. We also offer formal presentations to the architectural and design community, feel free to reach out or fill out this form if you’d like to organize a meeting.